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What We Do

We specialize in helping organizations five ways:

(1)   Internal Communication

  • Assess and analyze internal culture to determine how assumptions and behaviors affect the communication climate within the organization
  • Coach senior and mid-level managers on effective and proven ways to increase productivity through improved communication training
  • Develop strategies for establishing authentic two-way communication channels with employees

(2)  External Communication

  • Follow the rules of the new media:  All companies are media companies
  • Implement high-tech and high-touch techniques and strategies to deliver the organization’s views and engage in the online conversations
  • Provide clear and comprehensive public relations and management reputation strategies that are appropriate and cost-effective—and deliver results

(3)  Strategic Planning

  • Review all communication materials and throw out the self-serving, top-down blah, blah, blah organizational propaganda
  • Create strategies for developing online communities and conversations that are not controlled by management
  • Make objectives transparent, real and achievable to employees

(4)  Corporate Social Responsibility (CSR)

  • Determine key dimensions for developing a legitimate CSR program
  • Recruit interested employees for grassroots development
  • Connect with like-minded organizations and charities to expand and embrace opportunities

(5)  Crisis Communications

  • Plan for the inevitable (it’s not if—it’s when)
  • Research potential issues and affected publics
  • Develop key responses and chain of command